Content & Angles
What kind of email makes you the most money? This page breaks performance down by subject-line style, content type, and angle — turning “what should I send?” into a data answer.
What you see
- Subject Line Patterns — techniques (Question, Numbers/Specifics, Curiosity, Personalization, Urgency, New Product) with their open-rate lift, click-rate lift, and rev/send lift vs. your average, plus a top-pattern insight (e.g. “‘Question’ subjects show +18.6% open lift — used in only 3 of 62 campaigns. Consider using more.”).
- Revenue by Campaign Type — sales vs. educational vs. announcement.
- Revenue by Day of Week — which days earn most (pairs with Send Times).
Per-stat breakdown
Top-of-page content KPIs
Subject Line Patterns
Revenue by Campaign Type
Revenue by Day of Week
How to read it
Look for patterns that lift performance but you under-use — that’s headroom. A subject style with strong lift used in only a handful of campaigns is an easy thing to do more of.
What to do
Bias your next batch of subjects toward the patterns and content types that over-perform for your audience, and test the under-used winners more.