The Analytics Data Model

SendLucid’s campaign intelligence is built on data synced from your email platform (your ESP — see Connecting your platform). Once connected, SendLucid pulls four core objects and keeps them current. Understanding them makes every analytics page easier to read.

Campaigns

One-off sends — a newsletter, a sale announcement, a product launch. Each campaign carries its send time, recipients, and performance: opens, clicks, unsubscribes, bounces, and attributed revenue. Campaigns are the unit behind most analytics: send-time analysis, subject-line angles, and campaign rankings.

Flows

Automated, triggered sequences — welcome series, abandoned cart, post-purchase, winback. Flows run continuously in the background, so they’re measured over time rather than per-send. Missing or underperforming flows are some of the largest revenue opportunities SendLucid surfaces.

Profiles

Your subscribers. Each profile has engagement history (last open, last click), subscription status, location, and a predicted lifetime value. Profiles power segmentation, list-hygiene findings, and LTV analysis.

Segments

Groups of profiles defined by rules — “engaged in the last 30 days”, “VIP buyers”, “never opened”. Segments drive engagement and fatigue analysis and help you see which audiences are over- or under-mailed.

Together these feed revenue attribution, the metrics on every analytics page, and the ranked opportunities SendLucid recommends.